GameStop has laid out its foreseeable future ambitions, and it is not all about offering online video game titles. The retailer mentioned as aspect of its most current earnings launch that it is using methods to evolve to develop into a a lot more common technological know-how enterprise. This will not come as much of a surprise to everyone who has been to a GameStop retailer or visited the retailer’s site in the previous couple of many years, as the physical and virtual cabinets are populated by a great deal of non-gaming items like Funko Pops, outfits, basic merchandise, electronics, and other goods not strictly tied to gaming.

However, GameStop is now placing it in writing that it no for a longer period needs to position by itself as a movie video game company 1st and foremost.

“GameStop has two extended-term goals: delighting consumers and providing price for stockholders. We are evolving from a online video game retailer to a technological know-how corporation that connects customers with game titles, enjoyment and a broad assortment of products and solutions,” the retailer mentioned in a submitting with the SEC (via Yahoo! Finance). “We are concentrated on giving large item assortment, competitive pricing and quick shipping and delivery–supported by superior-contact purchaser company and a frictionless ecommerce and in-keep working experience.”

To understand its vision, GameStop is aiming to raise the dimensions of its addressable marketplace by “growing [its] products catalog” in parts like consumer electronics, collectibles, toys, and “other types” that make perception for the business. GameStop is also hunting to increase its fulfillment operations to support speed up shipping. It recently opened a large facility in Pennsylvania and will open just one in Nevada following year to assistance this strategy.

What is actually far more, GameStop is wanting to flesh out its technological know-how abilities by “investing in new devices, modernized ecommerce assets and an expanded, expert expertise base.” The retailer stated it also designs to make improvements to its US-based mostly custom assistance capabilities.

GameStop has for yrs been moving over and above gaming. It was the moment a significant player in the mobile cellular phone area by its subsidiary Spring Cellular, which it offered in 2018 for $700 million. GameStop also marketed off its Only Mac division again in 2019.

Not long ago, GameStop has manufactured headlines for its “meme stock” drama. Earlier this many years, associates of the WallStreetBets subreddit acquired up stock as section of a limited squeeze that propelled the inventory cost to new heights, and the stock continues to trade at about $200 for every share, which is up from about $5 for every share this time last year. GameStop’s leadership workforce is now improved significantly, far too, with billionaire trader Ryan Cohen assembling a crew of previous Amazon executives and other important players from the engineering planet to operate GameStop.

For the most up-to-date quarter, GameStop lost $63 million, but this was a big enhancement over the further losses it experienced during the identical interval final year. And whilst GameStop is in the pink on a earnings foundation, the corporation is generating extra money in income than before.